What is Claritas?
The consumer’s world today is interconnected. Every time a consumer interacts with a device or makes a purchase–they are generating data insights. Over time, this data tells a story about what influences them to make a purchase or consume content. And, chances are, these stories are repeated - enough to identify prospects and create new loyal consumers for your products and services.
However, it is easy to get lost in all that data. And, it is not always truly actionable. Rich consumer data becomes exponentially more powerful when it is brought together to drive precise decisions in a way that can impact both your marketing strategy and operations.
Claritas is passionate about helping you understand your unique consumers, so you can take marketing action more efficiently. We do this through our innovations within the area of segmentation by providing actionable insights that help you acquire, retain new customers and excel in the markets you belong in.
What can Segmentation do for me?
Explain technology behaviors that can influence how your best customers interact and respond to your messaging and offers
Tell a story about your consumer’s financial capacity to purchase your goods or services
Uncover insights about your consumers, giving you the ability to tailor messages and products specifically to them
Show you where your current customers or prospects live, and locate more people like them, anywhere in the U.S.
Create efficiencies in direct mail, marketing and media planning.