Over the past year, the travel industry has seen a large uptick in consumer spending, driven by a surge in pent-up demand. Despite this positive trend, economic uncertainties persist and consumer expectations are rising, necessitating more targeted marketing strategies. To gain a strategic edge, it is crucial to understand your existing customers thoroughly, including their preferences and behaviors.

This eBook takes a look at the travel industry through the lens of audience segmentation and multichannel campaign strategies. Specifically, we look at Airlines, Hotels/Resorts and Cruise Lines.


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