The U.S. internet service industry is charging ahead, now valued at an estimated $183 billion and growing steadily. With an estimated 93% to 97% of Americans online, internet access is nearly universal—yet millions remain unconnected, especially in rural communities and lower-income households. Over 5 million U.S. homes still lack a computer, highlighting ongoing access challenges.

To succeed, ISPs need to do more than just connect—they need to understand. Who's ready for a fiber upgrade? Who’s still offline—and why? What drives loyalty, and what causes churn?  Claritas helps answer those questions with deep audience insights, powering smarter strategies in a market that’s moving faster than ever.

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