The New Connected Household
How audience intelligence, activation, measurement, and AI optimization help tech brands grow connected household opportunities.
A tech marketer’s guide to the connected household opportunity
Explore how connected household signals can help ISPs, utilities, telecom providers, and smart-tech brands identify, reach, measure, and optimize high-opportunity audiences.
The connected household is changing how consumers use broadband, smart-home technology, energy services, entertainment, and future-ready devices. For ISPs, utilities, telecom providers, and smart-tech brands, growth depends on understanding which households are most likely to adopt, upgrade, switch, bundle, or engage.
This Claritas report explores how audience intelligence, segmentation, multichannel activation, measurement, and AI optimization can help tech brands identify high-opportunity households, tailor messaging, activate campaigns, and turn connected household signals into measurable growth.
Audience Intelligence
Understand connected household behaviors, ownership, purchase intent, and readiness.
Multichannel Activation
Reach high-opportunity audiences across addressable and measurable channels.
Measurement
Connect exposure to outcomes and understand which audiences, channels, and messages performed.
AI Optimization
Use AI-driven insights to improve targeting, creative, channel mix, and campaign performance.
Get the Report
Complete the form below to access the 2026 Technology Report: The New Connected Household.
What you’ll learn
- How connected household behaviors vary across broadband, smart-home, and energy signals.
- Why product-level intent and ownership can guide more relevant offers.
- How Claritas helps tech brands activate, measure, and optimize connected household campaigns.