Get actionable insights on the Asian U.S. segment.

There are over 19 million Asian Americans in the U.S. and they’re not all alike. To capture this market opportunity, you must first understand them: their likes, dislikes, preferences, behaviors, etc. You have to dig deeper into what makes them tick to find your next customer.

With Claritas’ CultureCode® consumer segmentation system, you can create consumer profiles or personas by acculturation segment to effectively tailor messaging, promotions, as well as products & services to the specific wants, needs, language usage and cultural practices of the diverse Asian-American market.

Download Claritas’ Asianicity Storyboards and see how we leveraged our CultureCodes for a deeper understanding of the Asian-American population. These storyboards provide detailed insights into each Asian acculturation segment (AA1 through AA5), covering their demographics, financial product usage, as well as a variety of shopping and media behaviors. Download now!

Want to understand multicultural consumers? Check out our Resources.

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