Cannes Lions 2026
Panel Session · Little Black Book Beach

When Creative
Meets The
Algorithm:

Who's REALLY Driving Performance?

Exploring how AI and performance insights are reshaping the creative, media and measurement feedback loop to unlock smarter growth.

Better signals. Smarter optimization. Stronger growth.
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Date
MondayJune 22
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Time
2:30 PM –3:30 PM
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Location
Little BlackBook Beach
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Festival
CannesLions 2026
Featuring Perspectives From Across The Ecosystem

When Creative Meets the Algorithm: Who's Really Driving Performance?

AI and performance intelligence are changing how creative, media, and measurement work together. This panel explores how marketers can close the feedback loop between ideas, audiences, activation, and outcomes, using better signals to make smarter decisions and drive stronger growth. Featuring perspectives from across the ecosystem, including Indeed, WPP, Goodway Group, GroundTruth, Comcast Advertising, and Claritas.

Cliona Hayes
Cliona Hayes
Sr. Director of
Global Brand Marketing
Will Double
Will Double
Executive Director,
Global Client Lead
Paul Frampton-Calero
Paul Frampton-Calero
CEO
Danielle Kramer
Danielle Kramer
SVP of Sales
Comcast Advertising
Dawn Williamson
CRO
Moderated By
Don Sklenka
Don Sklenka
SVP of AI Optimization
Real Challenges.
Bold Perspectives.
Better Outcomes.
Let's build what works, together.
Indeed WPP Goodway Group GroundTruth Comcast Advertising Claritas