Identify & Resolve Anonymous Website Visitors
Every day, over 90% of website visitors remain anonymous, lost opportunities for marketers who can’t connect those visits to real people or campaign performance.
With Claritas AudienceAnywhere®, you can:
- Resolve anonymous traffic using IP signals, device data, and the Claritas Identity Graph
- Instantly match site visitors to thousands of syndicated or custom audiences
- Profile them by demographics, behavioral segments, and purchase intent
- View total and unique visits, segmentation breakdowns, and household-level attributes
Analyze with AI Personas & Audience Intelligence
With every visitor, you gain deeper strategic insight into your best customers and prospects.
Using PRIZM® Premier, P$YCLE® Premier, ConneXions® Premier, and CultureCode® segmentations, our AI Personas help marketers:
- Engage in virtual, data-rich conversations with ideal customers
- Discover motivations, preferences, and conversion behaviors
- Group visitors into actionable audience clusters
- Build and save segments for cross-channel campaigns
Activate AI Optimization Across the Funnel
Once ideal audiences are identified, Claritas powers full-funnel AI optimization:
AI Audience Optimization
- Increases conversion rates by up to 20%
- Shifts spend toward high-performing persona segments
AI Media Optimization
- Finds high-ROI placements based on campaign history
- Launches new high-performing channels automatically
AI Creative + Message Personalization
- 50% conversion lift on average
- Delivers the right message to the right persona, in real time
AI Attribution + Lift Measurement
- Real-time reporting across digital, audio, CTV, social, and offline
- Tracks true incremental performance, not just click or last-touch
Sign up to begin resolving anonymous website traffic today.