Implementing a closed-loop approach to marketing allows you to precisely IDENTIFY your best financial customers based on behaviors, beliefs and their readiness to buy. It enables you to focus on only those that offer the most potential to do business with you, so you DELIVER the right message to those customers when and where they want to be engaged. Plus, it helps you analyze and OPTIMIZE your customer engagements to increase your omnichannel ROI today – and to predict how your best customers will buy tomorrow.
This approach is not “one and done” and must continuously be repeated and refined to ensure you are always selling smarter. Fill out the form to your right to download our latest eBook with tips on successfully implementing a closed-loop approach to your financial services marketing. Expect to learn how to:
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Identify the best prospects with Claritas P$YCLE Premier segmentation
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Deliver campaigns to anonymous prospects using an identity graph |
Optimize marketing performance to uncover which channels perform best |
In addition, you'll have a chance to hear how financial institutions like yours have successfully taken a closed-loop approach to marketing with results that translate to wins like: decreases in cost-per-acquisition, channel refinement, conversion rates, and more.
To being transforming your financial marketing with a closed-loop approach, complete the form to your right, or visit our website www.claritas.com
