Know More About Who Your Best Prospects and Customers Are

Welcome to the Claritas Identify Resource Page! Please use this page as a resource for all things Identify-related.

Our unrivalled audience solutions let our clients know more about who each customer or prospect is, what they do, and what they believe in. Using 80% proprietary data, we offer the most robust understanding of the American consumer and make them actionable for marketing campaigns across the digital ecosystem.

Resources

Competitive Differentiators

• What Separates Us - Identity Graph 2.0

Sales Collateral

• Syndicated Audiences Sales Sheet
• ConneXions® Sales Sheet
• PRIZM® Premier Sales Sheet
• P$YCLE® Premier Sales Sheet
• CultureCode® Sales Sheet
• Custom Audiences Sales Sheet
• Consumer & Business Data Sales Sheet
• Digital Audiences Sales Sheet
• Smart Profiles Sales Sheet
• Pop-Facts Demographics Sales Sheet
• Technology Behavior Track Sales Sheet
• Consumer Product Profiles Sales Sheet
• Direct Marketing Solutions
• Identify Solutions Deepdive Presentation

Storyboards

• PRIZM® Premier Segment Storyboards
• ConneXions® Segment Storyboards
• P$YCLE® Premier Segment Storyboards

Videos & Podcasts

• Identify Brand Video
• Resolve Anonymous Website Visitors Brand Video
• Fireside Chat: Identity Graph 2.0
• Fireside Chat: Black Consumer Market
• Podcast: The Hispanic Market of Today and Tomorrow
• Podcast: Census 2020: The Gold Standard of Demographic Data?
• Podcast: Metaverse: Is It The Future of Digital Advertising?
• Podcast: Women in Business
• Podcast: Identity Resolution: The Multibillion Dollar Industry

Case Studies

• Travel & Hospitality Brand Generates Sales Lift from Advanced Targeting - CTV/OTT Audience Targeting
• Credit Union Sees Success From Accurate Multicultural Marketing - Reaching Hispanic Consumers
• P$YCLE® Premier Segmentation and Targeted Email Campaigns Drive Huge Results For Credit Union - Audience Segmentation & Acquisition Email 
• Digital Agency Delivers Impressive Results for Furniture Retailer Client Using PRIZM® Premier Segmentation - Audience Segmentation and C360 Platform

Blogs & Articles

• How The Right Data Helps Marketers Engage Audience Through Connected TV

• 5 Ways An Identity Graph Can Boost Your Bottom Line

• Advertising Week - How To Build A Targeted Multicultural Marketing Campaign In Three Easy Steps