Know More About What's Working & Improve What Isn't

Welcome to the Claritas Optimize Resource Page! Please use this page as a resource for all things Optimize-related.

With Claritas, you get a partner with expertise, experience and a white-glove consulting approach. We help you win new business and accelerate repeat business by accurately measuring your campaign strategy, across multiple online and offline channels, so you can make better business decisions. 

Resources

Competitive Differentiators

• What Separates Us - Optimize Solutions & Methodology
• What Separates Us - Identity Graph 2.0

Sales Collateral

• General Optimize Sales Sheet
• Podcast & Streaming Audio Measurement Sales Sheet 
  • Need audience insights too? Click here
• CTV/OTT Sales Sheet
• ArtsAI Audio Attribution Sales Sheet
• ArtsAI Satellite Sales Sheet
• Broadcast Attribution Sales Sheet
• Broadcast Attribution Background and Methodology
  • FAQs
• Multichannel CPG Measurement & Attribution Sales Sheet
• Multichannel Credit & Debit Purchase Measurement & Attribution Sales Sheet
• Optimize Go-to-Market Presentation
• Podcast Measurement Go-to-Market Presentation

Report Examples

• Campaign Lift Report Sample
• Respondent Data Report Sample
• Attribution and Lift Report Sample
• Attribution Report Sample
• Reach and Frequency Sample Report
• Media Delivery Sample Report
• Attribution Per Day Sample Report

Claritas AudienceAnywhere® Optimize UI | How To Videos

• YouTube Playlist

Videos & Podcasts

• Optimize Brand Video
• Optimize Methodology Video #1: What is Campaign Attribution?
• Optimize Methodology Video #2: Attribution Methodology
• Fireside Chat: Attribution 3.0
• Fireside Chat: Identity Graph 2.0
• Fireside Chat: Recipe for Accurate & Scalable Multichannel Campaign Measurement
• Podcast:  Digital Audio & Data Partnerships
• Podcast: How To Get The Most Out Of Linear & Advanced TV Advertising
• Podcast: Making Your Streaming Audio & Podcast Advertising Dollars Work Harder
• Podcast: Setting The Stage For Future Podcast Marketing & Measurement Success
• Podcast: Why Measurement Will Be Key In 2023 (And Beyond!)

Case Studies

• Origin & Large Digital Financial Institution - CTV Measurement
• National Home Furnishings Retailer - Podcast Measurement
• Global Skincare Brand - Audio Measurement
• Helping Good Karma Brands & ESPN Digital Measure Multichannel Advertising

Press Releases

• Claritas and Affinity Solutions Partner To Power Brand ROI
• Claritas Transforms Multi-Touch Measurement 
• Onovative Partners With Claritas To Integrate P$YCLE Premier Segmentation for Financial Marketers
• New Claritas Report Reveals That The U.S. Hispanic Population Will Exceed 74 Million by 2028

Blogs & Articles

• A Case for Independent Measurement
  The right measurement partner should provide trust, independence and transparency

• Want Accurate Marketing Measurement? Why You Need a 3rd Party Partner with Transparency You Can Trust
  Why are 3rd party partners so critical to accurate marketing measurement?

• Advertising Week - Five Questions that Will Help You Choose the Right Marketing Measurement Partner. There’s only one true way to maximize the return on investment (ROI) of your campaigns. It involves precisely measuring campaign results.