The winner of the 2020 Presidential Election will need to reach 270 electoral votes. Getting to that number will mean understanding who's voting and who's not, and who can be engaged, so they'll turn out at the polls. Whether you want to engage in a "get out the vote" campaign, or focus messaging efforts in key swing states, you'll want to tune in each month as we explore voters and their role on the road to election 2020.
INFOGRAPHIC #1: The Road to Election 2020: The Claritas Voter Series
In this infographic, we will examine key consumer groups through lenses including age, wealth, culture, education, voting patterns and location. Access the full infographic or download the print version to understand who's voting and who's not, and who can be engaged, so they'll turn out at the polls and swing an election.
PODCAST #1: The Why Behind The Buy
Voter Trends: What Marketers Need to Know & Why Businesses Should Care?
With less than one year to go before the 2020 election, candidates for president and Congress are busy laying the groundwork for voter outreach, with advertising and marketing campaigns only increasing in intensity over the next 11 months. In this episode of The Why Behind The Buy, host Monique Ruiz talks with David Mesas, Claritas’ in-house expert on voter trends and demographics, about who is going to the polls, how often they go and why businesses should care.
INFOGRAPHIC #2: Channel and Device Engagement Voter Infographic
News media has played an important role in politics since the First Amendment established freedom of the press as a cornerstone of American democracy. Voters look to media for information to make educated decisions, and it's the media's job to give it to them. But with the recent shifts in the media landscape, can the news & media channels and the devices we choose really influence the outcome of our vote and thus the 2020 election?
In this infographic, we'll try to share insights on what voters are watching by type of media. What's the impact on voters if certain media channels reflect a political bias in their coverage, or are the major media outlets simply attracting partisan audiences who crave those political biases. To learn more, continue reading our second infographic of the Claritas Voter Series. Access the full infographic or download the print version to understand who's voting and who's not, and who can be engaged, so they'll turn out at the polls and swing an election.
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