2025 Clicks vs Bricks Retail Report

In recent years, the retail landscape has undergone a dramatic transformation, largely driven by advancements in digital technology and evolving consumer preferences. The rise of e-commerce has provided consumers with an unprecedented level of convenience, allowing them to shop for products and services from virtually anywhere at any time.

Conversely, traditional in-store retail shopping continues to offer a tactile and immediate purchasing experience that many shoppers still value. This report explores the respective advantages and challenges of both online and in-store retail shopping, the factors influencing consumer choices, and ways in which marketers can optimize for both.