Get actionable insights on Hispanics-the fastest-growing U.S. segment.
There are 64 million Hispanics in the U.S. and they’re not all alike. To capture this market opportunity, you must first understand them: their likes, dislikes, preferences, behaviors, etc. You have to dig deeper into what makes them tick to find your next customer.
With Claritas’ CultureCode® consumer segmentation system, you can create consumer profiles or personas by acculturation segment to effectively tailor messaging, promotions, as well as products & services to the specific wants, needs, language usage and cultural practices of the diverse Hispanic market.
Download Claritas’ Hispanicity Storyboards and see how we leveraged our CultureCodes for a deeper understanding of the Hispanic/Latino population. These storyboards provide detailed insights into each Hispanic acculturation segment (HA1 through HA5), covering their demographics, financial product usage, as well as a variety of shopping and media behaviors.
Want to understand multicultural consumers? Check out our Resources.
Complete the form below to access the storyboards and insights: