Know more about the acculturation of your segments for precision targeting.

Increase precision and gain a higher ROI by using PRIZM Premier Hispanicity data to identify which of your target PRIZM Premier segments are likely to be Hispanic. Further filter acculturated and unacculturated by PRIZM Premier segments to determine market penetration and channel preferences and customize marketing and product mix in-language/in-culture.

Understand the Hispanic population by country of origin, lifestage, socioeconomic strata and a variety of shopping and media behaviors to:

  • Ensure offers are appropriate and in-language
  • Place messages in preferred channels
  • Customize store planning –product assortment, signage and staffing

Want to understand multicultural consumers? Check out our Resources.

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