About this Report

Consumers have a wide variety of brands to choose from and places to shop. Successful marketers need a cohesive framework for identifying, understanding, and engaging their best customers and prospects, as well as the right tools to deliver and optimize marketing across channels.

In this report, we focus on US Millennial (ages 25-39) and Boomer (55-70+) generations and seek to identify the strategic opportunities that retail organizations and marketers should consider to capture these important market segments. We’ll dive deep into their consumer motivations, interests, preferences, and attitudes toward retail shopping, as well as key actions to take.

Want to understand consumers by generation? Check out our Resources.

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