Claritas just released their Market Snapshot on the Denver, CO DMA. In this report, you’ll get unique data, analytics and actionable insights that can help you target high-growth consumer segments in Denver.
 

Below are some highlights from the report:

  • The Denver DMA is home to more than 4.6MM people, and its multicultural population currently makes up 34%.
  • Hispanics account for the largest multicultural segment at 23.8% of the total population (approx. 1MM Hispanics).
  • Hispanics experienced 88% growth between 2000 and 2019 and are projected to surpass 1.2MM by 2024.
  • 89% of the Hispanic population in the Denver DMA is of Mexican descent.
  • Nearly 25% of the population falls between the ages of 18-34.
  • The average age of the population is 39.
  • The estimated average household income in 2019 is $101,496.
All this and more can be found in the Denver Market Snapshot report.