Fresh Down The Aisle!

The New Millennial CPG Shopper Report 

At nearly 75 Million, Millennials account for 23% of the U.S. population, making them the 2nd largest living generation alive today. Due to their sheer size, it is imperative that Consumer Packaged Goods (CPG) brands and companies pivot their sales tactics and marketing approaches to this demographic, as they have been credited with upending and birthing entire industries due to their purchasing power.

But you can't just lump Millennials all together as one target. To capture this segment, marketers must use insights into their spending habits, purchasing preferences, their values and more to win Millennial consumers. 

In Claritas’ recent Millennial CPG Shopper Report, we explore data that highlights how this emerging consumer group approaches the regular task of shopping for groceries and choosing certain goods. We also look at their attitudes and motivations that shape their purchasing decisions and much, much more. In this report, we go in-depth into:

• The 2019 Total U.S. Generation Cohort Counts
• Generational U.S. Population Percent’s by Ethnicity and/or Race 2024
• Top Metro Areas and ZIP Codes for Millennials by Percent Penetration
• Millennials & Grocery Store Shopping Habits & Purchasing Preferences
• Millennials & Beverage Shopping Habits & Purchasing Preferences
• Millennials & Their Shopping Values & Loyalties
• Millennials & How They Acquire and Use Coupons