HISPANICITY™ Storyboards: Learn about the 5 Hispanic acculturation segments


Claritas' CultureCodes®, lets you segment multicultural consumers by acculturation using country-of-origin, life stage, socioeconomic strata and a variety of shopping and media behaviors. Hispanicity CultureCodes help you create smarter consumer segments to effectively tailor your messaging, promotions, as well as products & services to the specific wants, needs, language usage and cultural practices of the diverse Hispanic/Latino market.


Download Claritas’ U.S. Hispanicity Storyboards to learn how to leverage Hispanicity CultureCodes in your markets for a deeper understanding of the Hispanic/Latino population. Get detailed insights into each Hispanic acculturation segment (HA1 through HA5), covering their demographics, financial product usage, as well as a variety of shopping and media behaviors.