ASIANICITY™ Storyboards:
Personalize Your Campaigns for Greater ROI

19 million Asians live in the U.S. and they’ll reach more than 21.5 million by 2024. For marketers this is great news, but to really target this audience, you’ll have to dig deeper into what makes them tick.

In our recently published Asianicity™ Storyboards, we leveraged our CultureCode® consumer segmentation system for a deeper understanding of the Asian population.

These storyboards, provide detailed insights into each Asian acculturation segment (AA1 through AA5), covering their Ancestry and country of origin, Language preference, Socioeconomic status, Lifestage and lifestyle, Media usage, Shopping behaviors and more. Download Now!