Podcasts are one of the most popular media going, but how can advertisers avoid challenges with targeting, measurement and attribution?


On the latest episode of The Why Behind The Buy, a podcast for marketers focused on finding and targeting their ideal customers at scale, Claritas' own Omer Jilani and Dana Elmquist of Market Enginuity discuss how marketers can confidently jump into this growing media channel. 


Fill out the form below to access the podcast episode and a free copy of our whitepaper series to better understand podcast marketing ROI through attribution.



What will you learn on this episode of The Why Behind The Buy?
  • What makes the podcast industry the next great marketing channel
  • Who makes up the "typical" podcast audience
  • The biggest challenges for finding the right sponsorship opportunities
  • How to grow revenue and measure success, even in the midst of the current pandemic
  • What the future of podcast advertising looks like from an attribution perspective 

If you have any questions, please call 800.234.5973 or visit us online at www.claritas.com.


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