Engage High-Potential Asian American Consumer Segments More Effectively

Below are two Asian American Insight Sheets that are free to download. One specifically looks at the online behaviors of tech-savvy and digitally connected Asian consumers and the other looks at how Asian Americans use technology to bank and invest in their futures. Leverage these insights and more in our latest insight sheets to engage more effectively with this powerful Asian consumer segment.

Online Behaviors of the Tech-Savvy and Digitally Connected Asian Consumer

Discover the online behaviors of tech-savvy and digitally connected Asian consumers and learn how:

• Asians index 33% above the national average for considering the internet as a great way to buy products
• Asians are 73% more likely than the average American to use Spotify
• Asians are 27% more likely than the average American to use Netflix
• Asians are 31% more likely than the average American to use the internet to shop for apparel

Access this Insight Sheet to fine-tune your digital efforts to this lucrative consumer segment.

Asian Americans Embrace Digital Banking and Investing for the Future

As innovations in the financial services industry advance, tech-savvy Asian Americans have proven that they’re early adopters of online and mobile banking and investing technologies. Even with a higher preference for fintech, these savvy investors still value robust member benefits, quality customer service and convenience. Access this Insight Sheet to understand what banking products they use, the method of use and how they invest for the future!

To learn more about these segments and your own, visit www.mybestsegments.com and try out our ZIP Code Lookup tool or call 800.234.5973.