How well do your email campaigns stack up when it comes to attracting new customers and prospects?
Acquisition email campaigns are a great way to reach new customers. But many marketers have traditionally shied away from these campaigns, often due to concerns about privacy, spam or the validity of email prospect lists. The reality is that an acquisition email campaign can be fast, painless and very profitable – if you choose the right partner. Of course, it also helps to know a few other rules for success. In this report, Claritas unveils a series of tips and best practices from over 300 acquisition email campaigns across multiple industries.