On the surface, optimizing campaign conversion across multiple channels can appear daunting. But in reality, it simply requires a more comprehensive approach to campaign measurement. In our new report, The Smart Marketer’s Guide to Optimizing Campaign ROI, we discuss best practices related to:

  • Validating Campaign Execution – Confirm that ads were delivered where and when they were planned – and were actually viewed by human eyes
  • Multichannel Attribution – Know more about when and how various marketing channels, messages, and partners are moving audiences to conversion from the first touch to the last
  • Lift Analysis – Understand how targeting specific audiences, as well as online and offline channels, are impacting ROI

Driving better ROI requires knowing more about what’s working – and improving what isn’t. This requires an accurate and transparent understanding of how specific channels in the media mix are driving people through the buying journey and ultimately to conversion.

Is your marketing investment really paying off? Call your Claritas representative at 800.234.5973.

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