Are you a streaming platform? Keep scrolling to navigate to that section of the page.
STUDIOS
Challenge #1: We need help defining theater markets...
Does that sound like a common challenge for your studio? Let Claritas help you define theater markets with our custom model and provide rich insights for distribution!
How do we do it? We leverage ticket sales data, urbanicity, and the number of screens to determine your theater trade areas. Click the image above for an example of radii we drew around theater locations to capture the appropriate market for a studio.
Click HERE to contact our team of experts on your studio's needs.
___________________________________________________
Challenge #2: We need help identifying audience enclaves for digital targeting...
Does that sound like a common challenge for your studio? Let Claritas help you identify neighborhoods that fit the audience your studio is most interested in.
How do we do it? We leverage custom data, whether LGBT, religious, multicultural or otherwise by census tract to identify target neighborhoods or other areas across the U.S. This ensures consumer privacy compliance. We can also onboard through LiveRamp, Oracle, and other platforms to deliver custom audiences wherever you activate. Click the image above to see an example of a map of audience enclaves, which captured the appropriate market for a studio.
Click HERE to contact our team of experts on your studio's needs.
___________________________________________________
Challenge #3: We need help with audience insights...
Does that sound like a common challenge for your studio? Let Claritas help you understand and connect with ideal audiences. These audiences can be refined by our 10K+ demographic and behavioral insights and defined by channel engagement.
How do we do it? Claritas PRIZM® Premier segmentation groups every household in the U.S. into one of 68 segments, based on a variety of attributes that range from demographics to lifestyle and media preferences, shopping behaviors, technology usage, and more. Click the image above for an example of targeted groups of segments that best aligned with a studio's ideal audiences.
Click HERE to contact our team of experts on your studio's needs.
___________________________________________________
Challenge #4: We need help with first party data enhancement...
Does that sound like a common challenge for your studio? Let Claritas help you understand your audiences and their unique identifiers, like physical mailing address, most used email address, etc.
How do we do it? The Claritas Identity Graph connects thousands of individual data points into a unified hi-def portrait of consumers, allowing unparalleled linkage across email, social, display, direct mail, and other channels. It also incorporates industry standard universal IDs, such as UID 2.0 and others. This allows consumer data to still be shared easily for marketing purposes, using an encrypted identifier, while maintaining privacy compliance. Click the image above to see an example of a consumer brought to life with more than just name and email, which helped a studio improve reach, and accuracy with their multichannel campaigns.
Click HERE to contact our team of experts on your studio's needs.
___________________________________________________
STREAMERS
Challenge #1: We need help with ad sales insights...
Does that sound like a common challenge for your streaming platform? Let Claritas help you connect with advertisers to better monetize your platform.
How do we do it? We can help you determine which brands viewers using your free or paid streaming services engage with, so you can monetize your platform efficiently.
Click HERE to contact our team of experts for your streaming platform's needs.
___________________________________________________
Challenge #2: We need help with audience insights...
Does that sound like a common challenge for your streaming platform? Let Claritas help you acquire new subscribers and retain existing ones for your platform, while simultaneously increasing your Average Revenue Per User (ARPU).
How do we do it? We have scalable solutions that range from our custom analytics to our self-service Claritas 360 platform, down to flat files of raw data. Click the image above to see an example of some of the data we provide when your streaming platform engages in a custom analytics project with us.
Click HERE to contact our team of experts for your streaming platform's needs.
___________________________________________________
Challenge #3: We need help with first party data enhancement...
Does that sound like a common challenge for your streaming platform? Let Claritas help you understand your audiences and their unique identifiers that go above and beyond just email.
How do we do it? With the help of the Claritas Identity Graph, we can match the emails of your subscribers to other identifiers like physical mailing address, IP address, social IDs, and more. It also incorporates industry standard universal IDs, such as UID 2.0 and others. This allows consumer data to still be shared easily for marketing purposes, using an encrypted identifier, while maintaining privacy compliance. Click the image above to see an example of a consumer brought to life with more than just email, which helped a streaming platform improve reach and accuracy of their multichannel campaigns.
Click HERE to contact our team of experts for your streaming platform's needs.
___________________________________________________
Challenge #4: We need help with understanding content viewership...
Does that sound like a common challenge for your streaming platform? Let Claritas help you in your quest to greenlight future projects.
How do we do it? When you have subscribers tied to content viewership in your platform, we can help you understand and differentiate those audiences based off what they're watching. Click the image above to see an example of audiences who view children's shows, which helped a streaming platform know more about what their subscribers are interested in today, to help inform future decisions.
Click HERE to contact our team of experts for your streaming platform's needs.
Click the button below to get in touch with Claritas' entertainment team of experts!
INFOGRAPHICS
What does the general studio and streaming opportunity landscape look like? Click the infographic below!
Which consumer segments offer high opportunity for studios and streaming platforms? Click the infographic below!
Click the button below and fill out the form to get in touch with Claritas' entertainment team of experts.
CONTACT US