Measuring CTV Ad Impact

What channels are working best? Did human eyes see my message, or was it a bot? What series of engagements drive the most conversions? 

These are just some of the questions financial marketers are asking as they add more channels, like Connected TV (CTV), into their marketing mix, but finding the answers to those questions isn't always easy. That's why you come to a data-driven marketing company like Claritas.

Origin, an award-winning creative technology company whose ad solutions help marketers reimagine how they communicate with audiences via CTV, has a partnership with a large digital financial institution that wanted to measure the impact that their campaign had on driving website visits and loan applications. Within that, being able to independently track and attribute the performance of each creative produced.

Fill out the form to the right to access the case study where we describe how we helped them achieve their financial client's goals, read a quote from the COO at Origin about their experience working with the Claritas team, and see the results of work together - hint, they include millions of impressions, hundreds of thousands of unique site visits, and tens of thousands of conversions!