Segmentation has been around since at least the 1950s and is just as relevant for today's marketers as it was 70+ years ago. In fact, it's arguably even more important now, with the abundance of channels and options available to consumers.
So, why do so many companies across industries struggle with reaching the right consumers via the right channels, at the right time, with the right offers?
The answer is simple. Either they're not using segmentation at all and are relying on mass marketing efforts to meet their goals or, more commonly, they are using outdated and unactionable models.
In our latest eBook, we showcase reasons why your segmentation model is critical to your success.
Want to learn more about Claritas segmentation solutions? Visit our website.
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