Identify & Resolve Anonymous Website Visitors

Every day, over 90% of website visitors remain anonymous, lost opportunities for marketers who can’t connect those visits to real people or campaign performance.

With Claritas AudienceAnywhere®, you can:

  • Resolve anonymous traffic using IP signals, device data, and the Claritas Identity Graph
  • Instantly match site visitors to thousands of syndicated or custom audiences
  • Profile them by demographics, behavioral segments, and purchase intent
  • View total and unique visits, segmentation breakdowns, and household-level attributes

Analyze with AI Personas & Audience Intelligence

With every visitor, you gain deeper strategic insight into your best customers and prospects.

Using PRIZM® Premier, P$YCLE® Premier, ConneXions® Premier,  and CultureCode® segmentations, our AI Personas help marketers:

  • Engage in virtual, data-rich conversations with ideal customers
  • Discover motivations, preferences, and conversion behaviors
  • Group visitors into actionable audience clusters
  • Build and save segments for cross-channel campaigns

Activate AI Optimization Across the Funnel

Once ideal audiences are identified, Claritas powers full-funnel AI optimization:

AI Audience Optimization

  • Increases conversion rates by up to 20%
  • Shifts spend toward high-performing persona segments

AI Media Optimization

  • Finds high-ROI placements based on campaign history
  • Launches new high-performing channels automatically

AI Creative + Message Personalization

  • 50% conversion lift on average
  • Delivers the right message to the right persona, in real time

AI Attribution + Lift Measurement

  • Real-time reporting across digital, audio, CTV, social, and offline
  • Tracks true incremental performance, not just click or last-touch

Begin resolving anonymous website traffic:

Note: The 30-day free trial provides access specifically to Claritas Audience Insights for identifying and analyzing anonymous website visitors. This trial does not include access to other Claritas solutions such as audience activation, segmentation platforms, or additional data services.