The Evolution of Technology Continues
The acceleration of new and emerging technology, as well as telecommunications services and products, has placed a premium on understanding consumer behaviors and the messages that resonate. From functionality and ease-of-use, to design, cost and brand loyalty, there are many reasons why people choose not only the type of technology they buy, but the manufacturer or provider of those devices/services. And there are even more ways in which they can and do receive the messaging about that technology.
Claritas’ 2023 Technology Market Report seeks to identify just a few of the many strategic opportunities that technology providers should consider.
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