Claritas Resources for Technology/Telecommunications

Having trouble identifying who your best telecommunications prospects are?

Challenged with knowing how and where to execute multichannel campaigns?

Not sure if your campaigns are actually driving conversions?

Welcome to the Claritas Technology and Telecommunications Resource Page, where you can find answers to these questions, and more.

As a technology provider, you must understand how your actual customers take real action. You can then turn it into actionable insights to drive your marketing strategy and campaign execution. With Claritas' unrivaled audience segmentation solutions, we can help you deliver the right message across the right channels at the most critical moments of the buying process. In fact, Claritas' suite of solutions has been helping the technology and telecommunications industry solve marketing challenges for decades.  

How?  Check out these valuable resources to learn more.

Resources

Infographics, eBooks and Reports

• Report: 2024 ISP Report

• Report: 2024 Home Security Systems Report

• Report: 2024 Smart Home Tech Report

• Report: 2023 Technology Report

• Report: 2022 Black Consumer Tech 

• Report: 2021 Asian American Telecom 

• Infographic: Trends Energizing the Mobile Phone Market

• Infographic: What is the Future of US Consumer Electronics?

• Infographic: Multichannel Marketing Within Telecommunications

• Infographic:  US Gaming Market

• Infographic: The Metaverse and How Digital Marketing Is Being Reshaped

• Infographic: US Asian Consumers Behaviors for Electronics

• Infographic: Tech Enabled Retail Consumer Segments

Videos & Podcasts

• ConneXions® Graphic
• Podcast: Metaverse: Is It The Future of Digital Advertising?

Case Studies

• Point Broadband Brings Fiber to Rural America
• ImOn Taps New Audience w/ Acquisition Email
• Metro by T-Mobile: Anonymous Website Visitors
• Multicultural Telecom: Connecting Across Digital Channels
• ImOn Communications: Growing Market Share & Reducing Marketing Costs w/ Segmentation
• Telco Company: Decreases Ad Spend While Increasing Activations

Analyst Report

• Forrester  Now Tech-Identity Resolution 

Blogs & Articles

• Top Trends in Smart Home Technology 
• Marketing to the 5G Industry
• The Pandemic as a Technological Catalyst
• Beyond the Episode: Is the Metaverse the Future of Digital Advertising?
• How The Right Data Helps Marketers Engage Audience Through Connected TV

Sales Collateral

• Claritas Digital Telco
• Identify Your Best Audiences with ConneXions®
• Technology Behavior Track Sales Sheet
• CTV & OTT Measurement

Storyboards

• ConneXions® Storyboards

Additional Resource Landing Pages

For more key Claritas collateral, including podcasts, videos, fireside chats, ebooks, industry reports and more, click on the appropriate landing pages listed below.  

• Identify - for more information on how Claritas can help you identify your best customers' lifestyles, preferences and behaviors so you can better target your customer and prospect messages.

• Deliver - for more information on how Claritas can help you execute campaigns across multiple channels and reach your customers/prospects when and how they'll be the most receptive.

• Optimize - for more information on how Claritas can help you accurately measure your campaign strategy across multiple online and offline channels, so you can make better business decisions.