Who is Claritas?
Claritas has been a trailblazer in consumer insights and marketing effectiveness since its inception more than 50 years ago. Following a series of acquisitions, we've leveraged this expertise to become a comprehensive AI-driven marketing optimization platform, helping marketers achieve exceptional ROI. We leverage our unique data, a proprietary identity graph and advanced AI, to help marketers find their best prospects, improve marketing execution and provide accurate measurement to drive effective optimization and deliver superior ROI.
Introducing the MMA x Claritas CAP Program
AI-Powered Personalization. Real Business Impact. As the marketing world shifts toward personalization at scale, the MMA and Claritas have teamed up to offer an exclusive program for MMA members: The Consortium for AI Personalization (CAP).
Built for modern marketers ready to test and prove the power of AI in-market, CAP delivers real-time creative optimization and measurable lift—without needing to overhaul your current media stack.
- Proven 149%+ average digital marketing lift
- Real-world benchmarking vs. top brands
- End-to-end AI strategy, execution & insights
- Exclusive thought leadership exposure at MMA events
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Onsite Presentation
- Rex Briggs | Wednesday 3:40 PM - 4:10 PM | Bridging Marketing to Finance: Proving Marketing Value in a Finance-Driven World
AI Resources
Got questions about AI or how it can boost your marketing? Claritas has you covered with a full suite of AI resources and solutions.
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See Claritas Solutions in Action
- Mini-Podcast Series: Solutions & Case Studies
- Quick Read Case Studies
- AI Video Series: Solutions & Case Studies
How is Claritas changing the future of marketing with AI?
Claritas experts will be onsite
at MMA POSSIBLE 2025!