Retail Resources

Explore our top-rated Retail Marketing Resources to learn how marketing professionals can harness Claritas' Segmentation data solutions to develop data-driven advertising strategies that enhance the precision and effectiveness of their multichannel and digital marketing campaigns.

Resources

Competitive Differentiators

• What Separates Us - Identity Graph 2.0
• What Separates Us - Deliver Solutions & Methodology
• What Separates Us - Optimize Solutions & Methodology

Reports & Infographics

• Report | 2025 Retail Report: Clicks vs Bricks
• Infographic & Podcast | Unlock Key Insights into Health-Conscious Upscale Consumers
• Infographic | The Rise of Subscription Retail & Tech
• Infographic | Retail Consumer Analysis - How to Win Over Consumers Aged 35 and Younger
• eBook | A Guide To Retail Transformation Through AI
• Report | The Hispanic Market Report
• Report | The Asian-American Retail Report
• See More: Multicultural Resources
• Infographic | The US Home Improvement Market
• Insight Sheet | Hispanic Home Improvement Retail Market Insights
• Infographic | Tech Enabled Retail Consumer Segments
• Report | Millenials vs Boomers Retail Report
• Infographic | Millenial vs Boomers Online vs InStore
• Infographic | Grocery Retailer 
• Infographic | Health & Wellness Retail
• Infographic | Top Customer of Mass Retail
• Infographic | Personal and Beauty Care
• Infographic | Decoding the Athletic Apparel and Goods Consumer Market

Blogs & Articles

• Beyond The Episode: Multicultural Consumers
• Beyond The Episode: The Black Consumer Markets

Podcasts/Fireside Chats/Webinars/Videos

• Video | Claritas Brand Video
• Video | Identify Your Best Customers and Prospects
• Fireside Chat | Digital eMarketer Insider Intelligence
• Fireside Chat | The Black Consumer Market
  - with Authentique Agency’s Chief Strategy Officer, Jelanii Reed
• Fireside Chat | The Hispanic Consumer Market
  - with Gonzalo Del Fa of GroupM
• Podcast | Going Beyond the Surface with the Black Consumer Market
  - with Lydia Smith, Chief Diversity Officer of Victoria’s Secret
• Podcast | Engaging the Influential Hispanic Market
  - with Henry Gómez, VP of Strategic Planning at Zubi Advertising
• Podcast | Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them
  - with Albert Thompson, Managing Director of Digital at Walton Isaacson

Case Studies

• Omaha Steaks Leverages AI Broadcast Attribution and AI Creative Optimization
• Shell Go+ Leverages AI Creative Optimization
• Orangetheory Fitness Drives New Member Leads Using CTV Campaign
• Good Karma Brands Partners with Claritas For Retail Measurement
• Kroger uses AI Personalization
• Podcast advertising drives incremental lift for national home furnishings retailer
• Hearing Aid Retailer identifies new prospects through multichannel touchpoints
• Goya Case Study One-Pager