Explore our top-rated Retail Marketing Resources to learn how marketing professionals can harness Claritas' Segmentation data solutions to develop data-driven advertising strategies that enhance the precision and effectiveness of their multichannel and digital marketing campaigns.
Resources
Competitive Differentiators
- What Separates Us - Identity Graph 2.0
- What Separates Us - Deliver Solutions & Methodology
- What Separates Us - Optimize Solutions & Methodology
Reports & Infographics
- 2025 Retail Report: Clicks vs Bricks
- Retail Consumer Analysis - How to Win Over Consumers Aged 35 and Younger
- A Guide To Retail Transformation Through AI
- The Hispanic Market Report
- The Asian-American Retail Report
- See More: Multicultural Resources
- Retail Infographic on The US Home Improvement Market
- Hispanic Home Improvement Retail Market Insights
- Infographic: Tech Enabled Retail Consumer Segments
- U.S. Health & Beauty Retail Infographic
- The New Millennial CPG Shopper Report
- Millenials vs Boomers Retail Report
- Millenial vs Boomers Online vs InStore
- Grocery Retailer Infographic
- Health & Wellness Retail
- Top Customer of Mass Retail
- Personal and Beauty Care
- Decoding the Athletic Apparel and Goods Consumer Market
Blogs & Articles
- Harnessing Hispanic Audiences to Achieve Digital Growth
- Beyond The Episode: Multicultural Consumers
- Beyond The Episode: The Black Consumer Markets
Podcasts/Fireside Chats/Webinars/Videos
- VIDEO: Claritas Brand Video
- VIDEO: Identify Your Best Customers and Prospects
- Digital eMarketer Insider Intelligence Fireside Chat
- Fireside Chat: The Black Consumer Market
- with Authentique Agency’s Chief Strategy Officer, Jelanii Reed - Fireside Chat: The Hispanic Consumer Market
- with Gonzalo Del Fa of GroupM - Podcast: Going Beyond the Surface with the Black Consumer Market
- with Lydia Smith, Chief Diversity Officer of Victoria’s Secret - Podcast: Engaging the Influential Hispanic Market
- with Henry Gómez, VP of Strategic Planning at Zubi Advertising - Podcast: Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them
- with Albert Thompson, Managing Director of Digital at Walton Isaacson
Case Studies
- Good Karma Brands Partners with Claritas For Retail Measurement
- Kroger uses AI Personalization
- Podcast advertising drives incremental lift for national home furnishings retailer
- Andrea USA Using Digital to Boost Retail Sales During Trying Times
- Hearing Aid Retailer identifies new prospects through multichannel touchpoints
- A custom segmentation makeover leads to smarter marketing for Haggar Clothing Co.
- Goya Case Study One-Pager
Sales Collateral
- AI Optimization Platform
- AI Creative Optimization
- AI Dynamic Audience Optimization
- AI Satellite Attribution
- AI Audio Attribution
- AI Broadcast Attribution
- CTV OTT Sell Sheet
- Identify - Consumer and Business Data
- Consumer Product Profiles
- Claritas Acquisition Solutions
- Optimize - Multichannel Measurement and Attribution
- PRIZM Premier Sell Sheet
- Optimize - Credit Debit Card Measurement
- Claritas AudienceAnywhere® Sales Sheet
- Claritas GIS Sales Sheet
- Claritas AudienceAnywhere® - Resolve Anonymous Website Visitors
- Claritas 360 Sales Sheet
- Claritas SPOTLIGHT Sales Sheet
- Claritas MyBestSegments Sales Sheet
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