Multicultural Resources

Gain insights into over 147 million multicultural consumers by acculturation, country of origin, preferred language, lifestyle preference, technology behaviors, media preferences, shopping behaviors and much more.

Resources

Reports & Infographics

• The 2024 Hispanic Market Report
• The 2023 Hispanic Market Report
• The 2023 Asian American Market Report
• The 2022 U.S. Hispanic Market Report
• The 2022 Asian-American Retail Report
• The 2022 Black Consumer Tech Report
• The Asian American Telecom Report
• Retail Infographic on The US Home Improvement Market
• Claritas Asianicity Storyboards
• Travel Behaviors of Multicultural Consumers
• US Asian Consumer Behaviors for Electronics
• PRIZM® Premier Travel Insights Into Multicultural Families
• U.S. Health & Beauty Retail Infographic
• The New Millennial CPG Shopper Report

Blogs & Articles

• Beyond The Episode: Financially Empower Your Financial Institution
• Harnessing Hispanic Audiences to Achieve Digital Growth
• Beyond The Episode: Multicultural Consumers
• Beyond The Episode: The Black Consumer Markets

Podcasts/Fireside Chats/Webinars

• Claritas ANA AIMM Presentation - Future Segment Sizing 2028
  - with Claritas SVP, Ron Cohen
• Fireside Chat: The Black Consumer Market
  - with Authentique Agency’s Chief Strategy Officer, Jelanii Reed
• Fireside Chat: The Hispanic Consumer Market
  - with Gonzalo Del Fa of GroupM
• Fireside Chat: The Black Consumer Market
  - with LaToya Christian of GroupM
• Webinar: Lifestyles & Behaviors of Today’s Hispanic Consumer Segments
  - with Ron Cohen, SVP Claritas
• Podcast: Going Beyond the Surface with the Black Consumer Market
  - with Lydia Smith, Chief Diversity Officer of Victoria’s Secret
• Podcast: Engaging the Influential Hispanic Market
  - with Henry Gómez, VP of Strategic Planning at Zubi Advertising
• Podcast: Financially Empower Your Financial Institution
  - with Victor Corro, CEO of Coopera Consulting
• Podcast: ¡Celebremos! Hispanic Heritage Month & The Impact Of The Hispanic Market
  - with Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce
• Podcast: Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them
  - with Albert Thompson, Managing Director of Digital at Walton Isaacson

Case Studies

• Going Where The Growth Is Helps Coopera Consulting Increase Credit Union Success
• Major Government Entity Leverages Claritas Data To Fight COVID-19
• Norsan Media proves how important Hispanic audiences can be for advertisers
• Large media company helps Telecom client connect with the right bi-cultural Asian consumers across digital channels
• Andrea USA Using Digital to Boost Retail Sales During Trying Times
• Nestle custom analytics find sweetspot in U.S. Hispanic market
• The Insurance Company Case Study One-Pager
• Goya Case Study One-Pager