With numbers approaching 70 million in 2026, Hispanics now represent more than 20% of the total U.S. population.
Hispanics accounted for 68% of the U.S. population growth since 2020 and are projected to account for 80% of the growth over the next 5 years.
Most of the growth of the Hispanic population has been organic – coming from births rather than from net migration. This growth is essential for the U.S. economy as the non-Hispanic White population continues to decline – both in raw numbers and as a percentage of the total population.
Resources
Reports & Infographics
For Hispanicity and Asianicity Storyboards, please reach out to your Claritas representative. These are available to customers that license the respective data.
Blogs & Articles
Podcasts/Fireside Chats/Webinars
VIDEO: Claritas at the 2024 AIMM Member Forum | Demanding True Inclusivity in AI Outputs
- Claritas ANA AIMM Presentation - Future Segment Sizing 2028
- with Claritas SVP, Ron Cohen - Culture, Connection & Commerce: Insights From The 2025 U.S. Hispanic Market Report
Case Studies
- Going Where The Growth Is Helps Coopera Consulting Increase Credit Union Success
- Major Government Entity Leverages Claritas Data To Fight COVID-19
- Norsan Media proves how important Hispanic audiences can be for advertisers
- Large media company helps Telecom client connect with the right bi-cultural Asian consumers across digital channels
- Andrea USA Using Digital to Boost Retail Sales During Trying Times
- Nestle custom analytics find sweetspot in U.S. Hispanic market
- The Insurance Company Case Study One-Pager
- Goya Case Study One-Pager
Multicultural Sales Collateral
- Claritas Hispanicity Sell Sheet
- Claritas Asianicity Sell Sheet
- DirecTarget Infosheet
- CultureCode Sell Sheet
- Claritas GIS Sell Sheet
- Claritas CSDx Infosheet
- Hispanic HomeBase Infosheet
- General HomeBase Infosheet
- General Bizbase Infosheet
Additional Resource Pages
For more key Claritas collateral, including podcasts, videos, fireside chats, ebooks, industry reports and more, click on the appropriate landing pages listed below.
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Identify - for more information on how Claritas can help you identify your best customers' lifestyles, preferences and behaviors so you can better target your customer and prospect messages.
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Deliver- for more information on how Claritas can help you execute campaigns across multiple channels and reach your customers/prospects when and how they'll be the most receptive.
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Retail Resources - for more information on how Claritas can help you understand your top retail consumer segments.
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Travel Industry Resources - Having trouble identifying who your best travel prospects are? Challenged with knowing how and where to execute multichannel campaigns? Not sure if your campaigns are actually driving conversions? Visit this one stop shop for answers.
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Optimize - for more information on how Claritas can help you accurately measure your campaign strategy across multiple online and offline channels, so you can make better business decisions.
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Claritas AI -Claritas unlocks the power of AI to revolutionize your marketing. Our patented technology analyzes mountains of proprietary data, creating a rich tapestry of consumer insights. This combined with the industry's most robust identity graph, fuels our ability to optimize across personas, creative content, media selection, and attribution, ensuring every dollar reaches its full potential.
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