Gain insights into over 150 million multicultural consumers by acculturation, country of origin, preferred language, lifestyle preference, technology behaviors, media preferences, shopping behaviors and much more.
Resources
Reports & Infographics
- The 2024 Hispanic Market Report
- The 2023 Hispanic Market Report
- The 2023 Asian American Market Report
- The 2022 U.S. Hispanic Market Report
- The 2022 Asian-American Retail Report
- The 2022 Black Consumer Tech Report
- The Asian American Telecom Report
- Retail Infographic on The US Home Improvement Market
- Claritas Asianicity Storyboards
- Travel Behaviors of Multicultural Consumers
- US Asian Consumer Behaviors for Electronics
- PRIZM® Premier Travel Insights Into Multicultural Families
- U.S. Health & Beauty Retail Infographic
- The New Millennial CPG Shopper Report
Blogs & Articles
- Beyond The Episode: Financially Empower Your Financial Institution
- Harnessing Hispanic Audiences to Achieve Digital Growth
- Beyond The Episode: Multicultural Consumers
- Beyond The Episode: The Black Consumer Markets
Podcasts/Fireside Chats/Webinars
VIDEO: Claritas at the 2024 AIMM Member Forum | Demanding True Inclusivity in AI Outputs
- Claritas ANA AIMM Presentation - Future Segment Sizing 2028
- with Claritas SVP, Ron Cohen - Fireside Chat: The Black Consumer Market
- with Authentique Agency’s Chief Strategy Officer, Jelanii Reed - Fireside Chat: The Hispanic Consumer Market
- with Gonzalo Del Fa of GroupM - Fireside Chat: The Black Consumer Market
- with LaToya Christian of GroupM - Webinar: Lifestyles & Behaviors of Today’s Hispanic Consumer Segments
- with Ron Cohen, SVP Claritas - Podcast: Going Beyond the Surface with the Black Consumer Market
- with Lydia Smith, Chief Diversity Officer of Victoria’s Secret - Podcast: Engaging the Influential Hispanic Market
- with Henry Gómez, VP of Strategic Planning at Zubi Advertising - Podcast: Financially Empower Your Financial Institution
- with Victor Corro, CEO of Coopera Consulting - Podcast: ¡Celebremos! Hispanic Heritage Month & The Impact Of The Hispanic Market
- with Monica Villalobos, CEO of the Arizona Hispanic Chamber of Commerce - Podcast: Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them
- with Albert Thompson, Managing Director of Digital at Walton Isaacson
Case Studies
- Going Where The Growth Is Helps Coopera Consulting Increase Credit Union Success
- Major Government Entity Leverages Claritas Data To Fight COVID-19
- Norsan Media proves how important Hispanic audiences can be for advertisers
- Large media company helps Telecom client connect with the right bi-cultural Asian consumers across digital channels
- Andrea USA Using Digital to Boost Retail Sales During Trying Times
- Nestle custom analytics find sweetspot in U.S. Hispanic market
- The Insurance Company Case Study One-Pager
- Goya Case Study One-Pager
Multicultural Sales Collateral
- Claritas Hispanicity Sell Sheet
- Claritas Asianicity Sell Sheet
- DirecTarget Infosheet
- CultureCode Sell Sheet
- Claritas GIS Sell Sheet
- Claritas CSDx Infosheet
- Hispanic HomeBase Infosheet
- General HomeBase Infosheet
- General Bizbase Infosheet
Additional Resource Pages
For more key Claritas collateral, including podcasts, videos, fireside chats, ebooks, industry reports and more, click on the appropriate landing pages listed below.
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Identify - for more information on how Claritas can help you identify your best customers' lifestyles, preferences and behaviors so you can better target your customer and prospect messages.
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Deliver- for more information on how Claritas can help you execute campaigns across multiple channels and reach your customers/prospects when and how they'll be the most receptive.
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Optimize - for more information on how Claritas can help you accurately measure your campaign strategy across multiple online and offline channels, so you can make better business decisions.
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Claritas AI -Claritas unlocks the power of AI to revolutionize your marketing. Our patented technology analyzes mountains of proprietary data, creating a rich tapestry of consumer insights. This combined with the industry's most robust identity graph, fuels our ability to optimize across personas, creative content, media selection, and attribution, ensuring every dollar reaches its full potential.
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