Welcome to the Claritas resource portal for marketers in the financial services industry. Here you will find content specific to your business needs, as well as a link to contact us to further discuss how we can better assist you.
Informational Sheet
Unlock Hidden Value: Identify, Analyze & Activate Anonymous Website Visitors
Powered by the Claritas Identity Graph and AI Optimization Platform, AudienceAnywhere® resolves the 90%+ of website visitors who remain anonymous — matching them to thousands of audience segments and activating them across the full marketing funnel with AI-driven precision.
Match anonymous site visitors to demographics, behavioral segments, and purchase intent using IP signals, device data, and the Claritas Identity Graph.
Leverage PRIZM® Premier, P$YCLE® Premier, ConneXions® Premier, and CultureCode® to group visitors into actionable audience clusters and uncover conversion motivations.
Increase conversion rates by up to 20% by shifting spend toward high-performing persona segments and automatically launching high-ROI placements.
Deliver the right message to the right persona in real time — driving an average 50% lift in conversions through AI-optimized content and messaging.
Real-time reporting across digital, audio, CTV, social, and offline channels — tracking true incremental performance beyond last-touch attribution.
Videos
Digital Audience Insights & Multichannel Activation
Move beyond guesswork into precision with deep first- and third-party data and advanced segmentation
Chief AI Officer Rex Briggs at Possible 2025
A new formula that translates marketing metrics into the language of a CFO
The Future of Audio in an AI-Driven Creative Landscape
Panel from The Podcast Show 2025 — Claritas, AudioStack, Katz Digital & Sounds Profitable
Get To Know Claritas 360
3-minute explainer — intuitive web-based analysis of customer data and markets
Podcasts & Blogs
Webinars & Presentations
Building a Perpetual Growth Engine
Suncoast Credit Union delivers 80% above goal — a purpose-led product launch roadmap for measurable member growth.
Building Continuous Growth Engines With Smarter Optimization
Panel: Regions Bank, Suncoast CU & Vystar CU on AI, data, and personalization driving results.
How To Outperform Your Competitors In 3 $teps
Claritas and First Service Credit Union's COO present a live case study on winning against the competition.
AI for Growth: Unleash Data to Personalize, Predict & Profit
Chief AI Officer Rex Briggs on groundbreaking AI innovations reshaping the future of banking.
Is Everything You Thought You Knew About Your Customers Wrong?
Claritas and Star One Credit Union challenge assumptions with data-driven member insights.
Case Studies
Insights & Reports
10 Proven Tips to Boost Customer Acquisition with Email
Key guidelines for running acquisition email campaigns that are fast, painless, and profitable.
The 2025 U.S. Hispanic Market Report
Demographics, population growth, household income, and behaviors of one of the nation's most dynamic audiences.
2025 Segmentation eBook
Why a robust segmentation model is critical to your success — and how to reach the right consumers across the right channels.