What is Claritas?
The consumer’s world today is interconnected. Each time a consumer interacts with a device or makes a purchase they generate data insights. Over time, this data tells a story about what influences them to make a purchase or consume content. And, chances are, these stories are repeated enough to identify prospects and create new loyal consumers for your products and services.
However, it is easy to get lost in all that data. And, it is not always truly actionable. Rich consumer data becomes exponentially more powerful when it is brought together to drive precise decisions in a way that can impact both your marketing strategy and operations.
Claritas is passionate about helping you understand your unique consumers, so you can take marketing action more efficiently. We do this through our segmentation innovations by providing actionable insights that help you acquire and retain new customers so you can excel in the markets where you belong.
What can Segmentation do for me?
Learn more about your consumer’s financial capacity to purchase your goods or services.
Uncover insights about your consumers, giving you the ability to tailor messages and products specifically to them.
Discover where your current customers or prospects live, and locate more people like them, anywhere in the U.S.
Group similar segments together to realize the greatest marketing efficiencies for direct mail, marketing and media planning.