What is Claritas?
The consumer’s world today is interconnected. Each time a consumer interacts with a device or makes a purchase they generate data insights. Over time, this data tells a story about what influences them to make a purchase or consume content. And, chances are, these stories are repeated enough to identify prospects and create new loyal consumers for your products and services.
However, it is easy to get lost in all that data. And, it is not always truly actionable. Rich consumer data becomes exponentially more powerful when it is brought together to drive precise decisions in a way that can impact both your marketing strategy and operations.
Claritas is passionate about helping you understand your unique consumers, so you can take marketing action more efficiently. We do this through our segmentation innovations by providing actionable insights that help you acquire and retain new customers so you can excel in the markets where you belong.
What can Segmentation do for me?
Determine the best cross-sell and up-sell opportunities within your customer base.
Find new prospects (both online and offline) and turn them into profitable customers.
Evaluate market potential for specific products and services.
Customize product or service messages by consumer segment groups.
Analyze consumer behavior and usage for product development.
Go beyond demographics and select the best media for your customer base.