CLARITAS DELIVER RESOURCES

Claritas helps you deliver and execute successful multichannel marketing campaigns - however best suits your needs and resources. Find the materials here to understand how Claritas can best help you with:

• Identifying the right customers & prospects to target

• Execution of full multichannel campaigns, for all or part of your channel needs

• Retargeting anonymous website visitors

• Building and/or deploying email campaigns

• Email append & hygiene

• Accurately measuring the impact your multichannel campaigns have on driving conversions and ROI

Resources 

Competitive Differentiators

• What Separates Us - Deliver Solutions & Methodology
• What Separates Us - Identity Graph 2.0
• What Separates Us - Optimize Solutions & Methodology

Sales Collateral 

• AI Personalization Sales Sheet
• Multichannel Campaign Execution
• Optimize - Multichannel Measurement and Attribution
• Industry Leading Email Data Sourcing/Compilation
• Email Hygiene Solutions
• Email Append
• Acquisition Solutions
• Pre-Screen Email Campaigns

Storyboards

• Asianicity Storyboards
• Hispanicity Storyboards
• 2023 PRIZM® Premier Segment Storyboards - visit www.mybestsegments.com to learn more about each individual PRIZM® Premier segment, and ask your Claritas representative for a copy of the storyboards

Infographics, eBooks and Reports

• Infographic: Challenge of Multichannel Marketing
• Infographic: Multichannel Marketing in Telecommunications
• Infographic: Multichannel Marketing in Travel
• Infographic: Millennials vs Boomers
• Infographic: Marketing the Right Deposit Products
• Report: 10 Tips for Acquisition Email Success
• Report: 2022 US Hispanic Market
• Report: 2022 Black Consumer Tech Report
• Report:  Leveraging Identity Graph Intelligence

Videos, Podcasts & Webinars

• Video: Deliver Effective & Efficient Multichannel Campaigns
• Video: Multichannel Measurement & Attribution
• Video: Multichannel Engagement
• Video: Audience Identification. Campaign Activation and Accurate Measurement
• Fireside Chat: Growth Marketing Tactics
• Fireside Chat: Multichannel Acquisition Campaigns
• Fireside Chat: Hispanic Consumer Market
• Fireside Chat: The Black Consumer Market
• Podcast: New Privacy Legislation and Impact on Marketing
• Podcast: Hispanic Market of Today and Tomorrow
• Podcast: "Upfront" About TV Advertising
• Podcast: Metaverse-Is it the Future of Digital Advertising?
• Webinar: Today's Hispanic Consumer Segments

Case Studies

• Ad Council - AI Personalization
• Kroger Grocery - AI Personalization
• General Motors - AI Personalization
• Stack.d Media
• O Bee Credit Union
• Lake Michigan Credit Union
• Hearing Aid Retailer
• Professional Sports Team
• Andrea USA
• Auto Service Provider
• Nutrisystem
• Centriply

Blogs & Articles

• Multichannel Approach Interview with Quinn Jalli
• Strategy to Results: Multichannel Marketing
• 3rd Party Measurement Partners
• A Case for Independent Measurement
• Beyond the Episode: Why Hybrid Marketing Solutions Work
• Financial Marketers: Consider Adding Email
• Increase Marketing ROI by 50%

Additional Resource Portals

• Identify Resource Portal

• Optimize Resource Portal