Automotive Resources Landing Page

Having trouble identifying who your best automotive prospects are?

Challenged with knowing how and where to execute multichannel campaigns?

Not sure if your campaigns are actually driving conversions?

Welcome to the Claritas Automotive Resource Page, where you can find answers to these questions, and more.

With a hybrid work culture, concerns about the environment, inflation and changing preferences, the automotive sector is witnessing significant change. As automotive marketers, how do you react in order to remain relevant, successful and profitable? You need greater insight into automotive customers’ specific needs & preferences as well as how they research their vehicle needs. Knowing the trends and developing a strategic multichannel marketing approach using audience segmentation, are key.

The best place to start is with this valuable resource page, with information specifically selected for Automotive marketers. 

Resources

Infographics

• Infographic - Marketing Autonomous Vehicles

• Infographic - 4 Top Auto Industry Trends

• Infographic - Auto Dealerships, An Evolution in Progress

• Infographic - Auto Aftermarket Optimism & Insight

Case Studies

• GM Increases KPIs with AI Personalization

• Large Auto Manufacturer Gains More Efficient Performance for CTV Campaigns.

• U.S. Automaker - Custom Segmentation

• Multinational Global Conglomerate - Predictive Analytics

• Cobb EMC - PRIZM Premier Identifies EV interest

• Auto Service Provider - Custom Audience Email Campaign

• Auto Dealer Network - Turning Anonymous Website Visitors Into Qualified Leads

Product Information

• Identify Consumers - Claritas Digital IMR Auto Audiences

• Understanding the Auto Behaviors of Today's Consumers

Blogs & Articles

• Capitalizing on the EV Market

• Rideshare Industry Marketing

• Auto Dealerships Drive Sales with Multlchannel Marketing/Segmentation

• How Claritas’ Digital Analytics are Revolutionizing Outdoor Advertising

Additional Resource Landing Pages

For more key Claritas collateral, including podcasts, videos, fireside chats, ebooks, industry reports and more, click on the appropriate landing pages listed below.  

• Identify - for more information on how Claritas can help you identify your best customers' lifestyles, preferences and behaviors so you can better target your customer and prospect messages.

• Deliver - for more information on how Claritas can help you execute campaigns across multiple channels and reach your customers/prospects when and how they'll be the most receptive.

• Optimize - for more information on how Claritas can help you accurately measure your campaign strategy across multiple online and offline channels, so you can make better business decisions.